As we age, our makeup routine needs to adapt to the changes in our skin and features. Here are the top three makeup tips to help women in their 40s enhance their natural beauty and feel confident every day.

1. Emphasize Eyes and Lips

Your eyes and lips can be the focal points of your makeup look. Here's how to enhance them:

• Eyes: Use neutral eyeshadows to subtly define your eyes. Shades like taupe, soft brown, and champagne can create a sophisticated look without being overpowering. Pair this with a volumizing mascara to open up your gaze and make your eyes appear larger and more awake.

• Lips: Choose a hydrating lipstick in flattering shades. Avoid very dark colors, as they can make your lips appear thinner. Instead, opt for colors that complement your natural lip color and add a touch of gloss to give the illusion of fuller lips.

2. Lightweight Foundation

As we age, our skin can become more prone to fine lines and dryness. Opting for a lightweight, luminous foundation can make a significant difference:

• Foundation: Choose a foundation that provides coverage without settling into fine lines. A luminous finish can add a youthful glow to your complexion. BB creams or tinted moisturizers are excellent options as they offer a natural, radiant finish while evening out your skin tone.

• Summer Tip: Ask me how I make a BB cream with my favorite makeup for summer! This custom blend is perfect for a lightweight, breathable feel during the warmer months.

3. Hydrate and Prime

Proper skincare is the foundation of any great makeup look. Prioritize hydration and a good base to ensure your makeup looks flawless:

• Hydrate: Use a hydrating moisturizer to keep your skin plump and smooth. Well-hydrated skin helps makeup apply more evenly and reduces the appearance of fine lines and wrinkles.

• Prime: A high-quality primer is essential for creating a smooth base. It helps to minimize pores, fill in fine lines, and ensure your makeup lasts longer. Apply primer after your moisturizer and before your foundation for the best results.

Embracing your 40s with confidence and grace is all about enhancing your natural beauty with the right makeup techniques. By emphasizing your eyes and lips, choosing lightweight foundation options, and prioritizing hydration and priming, you can achieve a radiant and youthful look. Remember, it's not about covering up, but rather highlighting your best features and letting your inner beauty shine through.